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Toyota Announces Marketing Campaign for the Reinvented 2012 Camry

By Don Wood Toyota Staff, on October 19th, 2011

All-new 2012 Toyota Camry SE

‘It’s Ready. Are You?’ Touts Vehicle Innovation and Performance
ATHENS, OHIO, (October 17, 2011) – Toyota Motor Sales, U.S.A., Inc. today announced the official launch of its marketing campaign for the all-new 2012 Camry: “It’s Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers’ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.
Camry has built a legacy of success, establishing itself as America’s best-selling car for nine years running and 13 of the past 14 years. Leveraging nearly 30 years of Camry innovation and know-how, Toyota has created its most technologically advanced Camry ever—a car that keeps up with American drivers’ 21st century lifestyle. The 2012 Camry debuts a bold, sophisticated new design with a more spacious and refined interior, improved driving dynamics, class-leading fuel economy and a level of safety features unmatched in the segment. The 2012 Camry is among the first Toyota vehicles to offer the award-winning in-car experience, Entune™. Owners will be able to download a collection of popular mobile applications and data services via touch screen or voice command. Applications include Bing™, IHeartRadio, MovieTickets.com, OpenTable® and Pandora®.
“When building the best-selling car in America—a car with nearly seven million vehicles on the road today—you learn about what people want and expect from their cars,” said Bill Fay, group vice president of marketing for Toyota. “We recognized the need to give Americans a smart, safe and worry-free vehicle they can rely on, and our marketing campaign communicates this message.”
Understanding that today’s drivers want the complete package, the “It’s Ready. Are You?” campaign, created by Toyota’s advertising agency of record, Saatchi & Saatchi LA, touts the reinvented Camry’s class-leading innovations in safety, efficiency and intuitive mobile media technology. Campaign messaging focuses on performance, innovation, safety and MPG, showcasing key product features and packaging.
“The 2012 Camry is packed with improvements building on the tremendous success of recent years,” said Jeff Wood, President of Don Wood Toyota, Athens, Ohio. “The 2012 Camry interior is dramatically upgraded. Out customers love it.”
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